If you’ve ever tried to write your own business’s content, you’ll know how difficult and frustrating it is.
Common questions you ask yourself during the writing process include what are you supposed to write? What tone of voice do you go for? How do you connect with your audience? How do you write something that will benefit your customers? And, once the frustration fully kicks in, why does content marketing even matter?
Content creation is a manual process that requires attention to detail and a clear understanding of your audience. However, there are some writing tools that can help make your job easier. Keep reading to find out my favourite 15 writing tools that’ll help improve your content.
Why Does Content Marketing Matter?
Before we dive into the best free writing tools, let’s answer that all important question of why does content marketing even matter?
According to a recent survey, 72% of marketers reported that content marketing improved their prospect engagement. Another survey found that small businesses with blogs get 126% higher lead growth than those without.
Yes, at times creating content can lead you to tearing your hair out, but it is important. And it’s not only important for your business but also for your customers.
How Content Marketing Helps Your Customers
Content marketing provides your customers with:
- Valuable information that they seek out
- Answers to their questions
- And new options when it comes to finding products or services they need.
People don’t enjoy having content shoved in their face, such as ads that are wrongly targeted at them. If you’ve ever been pushed into reading something you didn’t want to read, you’ll find you quickly lose interest and close the page. That’s because people want to feel in control about what they read and when they read it.
However, if people purposely seek out information on a certain topic, then they’ll happily read the content. That’s because it’s valuable information and is what they want to learn or read about.
Content marketing also helps your customers by answering their questions. This offers your audience value, shows that you care about them and as a result, it provides a new option for them if they’re interested in purchasing your products or services (either now or in the future).
How Content Marketing Helps Your Business
Content marketing provides your business with:
- A cost-effective marketing strategy
- An opportunity to build trust with prospective customers
- A growth opportunity to find more customers
- And more high-quality website traffic and potential leads
Saving money is often at the forefront of every business’s mind and marketing budgets are often stretched. That’s why content marketing can help your business. On average, content marketing costs 62% less than other forms of marketing.
Trust is an essential part of converting potential leads. Customers who see that you’re an expert in your industry are more likely to trust your business and want to engage with you. Content that offers value and insight for your customers will ensure that they come back for more.
Not only will the content keep your customers coming back for more and help build trust, but it’ll also encourage them to do your marketing for you. Word of mouth is still one of the most powerful marketing tools at your disposal. Let your customers share your content with their friends and family and you might find more customers.
Correctly implementing SEO into your content marketing strategy will also ensure your website’s organic growth. This means your business has greater exposure to more relevant leads. Potential customers, who have an interest in your products or services, will find your content and check out your website. The good news is these potential leads are more likely to buy from you.
15 Free Writing Tools That’ll Help Improve Your Content
Now you know a little more about the importance of content, it’s time to think about writing some. Improve your content and the way you create content, with these 15 free writing tools:
1. Answer the Public
Content that doesn’t offer value to your customers is worthless to you. To avoid creating content that nobody reads or cares about, you need to find out what your customers want to know.
Answer the public is a keyword tool that can help you come up with content ideas. This easy-to-use writing tool comes in handy if you don’t know what content your audience want.
All you need to do is type in your keywords and you’ll find what questions are being asked. This list of questions can then be transformed into blog posts filled with answers for your customers.
What if you can’t find the right questions to answer on Answer the Public? Then you look elsewhere on the internet, such as Quora.
Quora is an online community Q&A website. Here you’ll find your audience and customers asking questions that need answers.
Using websites such as Quora offer you valuable insight into what your customers want to know and read. Search for keywords in your industry to find out what types of questions your customers are asking and then create content that’ll answer these questions.
Quora also allows you to answer the questions that your potential customers ask on the website itself. You might decide to answer their questions by attaching relevant blog posts so they can read about it on your website.
3. Portent Content Idea Generator
Are you struggling to come up with ideas that will interest your customers? Then try using Portent Content Idea Generator. This useful tool can create plenty of ideas in a matter of seconds, which will help to improve your content ideas list.
All you need to do is type your keyword into the box and click through all the weird and wonderful title ideas.
Some titles might be a little strange, but it’s certainly a great place to look for interesting ideas and headlines that’ll grab your reader’s attention.
4. Blog Topic Generator
Another great place to look for content inspiration is HubSpot’s Blog Topic Generator. Once you’ve typed in your relevant keywords, this handy tool generates blog titles and topic ideas.
Similar to the other content tools, Blog Topic Generator might not offer you a clear article title or direction, but it’ll certainly open your eyes to a number of potential blog posts and ideas.
To be an industry expert and to offer your customers the absolute best content, you need to keep up with the trends. However, keeping up to date with the latest news is difficult and time-consuming.
Take the guess work and time out of keeping up to date by using Feedly. Feedly allows you to keep abreast with the latest industry trends and relevant news to you.
Simply set the relevant keyword alerts for your business and you’ll create your own feed of blogs, websites, and videos that can help inform your content.
6. Google Alerts
An alternative to Feedly is Google Alerts. With Google Alerts, you can create alerts and notifications to ensure you get the latest news relating to your industry.
A feature that might be particularly useful for your content creation is setting real-time alerts. This allows you to create content that is relevant and reacting to the current world around you.
Writing content that your audience finds useful and can engage with isn’t something that should be rushed. Brainstorming is a great way you and your team can create content that matters.
Ideaflip is the perfect tool for digital brainstorming. This helpful tool allows you and your team to brainstorm content ideas while creating an interactive visual board.
Say goodbye to losing those random bits of paper with your content ideas on and streamline your content marketing strategy with Ideaflip.
Planning and content creation can be a messy process because there can be hundreds of ideas flying around all at once. These ideas need to be recorded and acted upon at some point, but you don’t have time now, so where do you store them?
Enter Evernote, this useful piece of software can be a storage haven for all those content ideas, research URL links, and random thoughts that could lead to valuable content. Evernote can also be used for structuring your content and visualising how to write it.
Feel like all you’re doing is writing the same words over and over again? Plain English is always best for communicating with your customers but remember to mix up your word choices too as this will improve your content.
Look, at some point we all get stuck for words, even professional writers, so it never hurts to have a thesaurus too far away from you. Luckily, you don’t even need a physical thesaurus, as there are online options, such as Thesaurus. Simply type in the word you’re currently using, and Thesaurus will create a list of synonyms for you.
WordCounter is by far one of my most favourite free writing tools. As the name indicates it tells you how long your content is, which is great to monitor if you’re sticking to a word count. All you need to do is copy and paste your content into the box.
It also provides valuable information such as the reading time, the speaking time, and the reading level.
On top of that, this application also offers you insight into your keyword density (which can help with your SEO).
11. Yoast SEO
Whatever content you’re writing, you need to spare a thought for your SEO. This will ensure your content gets in front of the right people (without having to pay money to get it there).
Luckily, WordPress website owners can take full advantage of Yoast SEO. This free-to-use plugin offers valuable insight into your content’s SEO and provides suggestions for improving it.
Yoast SEO also does the same for your content’s readability and helps you make your content more engaging.
12. Small SEO Tools
Website owners who don’t use WordPress might find Small SEO Tools a convenient alternative. Small SEO Tools allows you to check the keyword density of your article.
Boosting your SEO and getting in front of the right customers couldn’t be easier. All you need to do is copy and paste your content or use the URL and select the keywords you want it to find.
13. Headline Analyser
Does your headline scream read me? One surefire way you can improve your content is by having a headline that makes your audience want to read it.
The headline of your article or blog post is the first thing your reader will see, so it needs to grab their attention immediately. CoSchedule has a handy Headline Analyser that gives you a headline score and offers tips for improving it. You can use the headline analyser as many times as you like, so you can keep refining the title until it is perfect.
14. Google Docs
A lot of writing applications make collaboration a breeze, none more so than Google Docs. Google Docs allows your whole team to get involved with the writing process so that you have perfectly polished content.
Google Docs is also a useful writing tool because it automatically syncs and saves your work on the cloud. Not only will this save you from losing your work, but it also saves on storage on your laptop or computer.
Cloud storage also allows your team to access the content at any time, without you needing to send an email.
Another collaborative tool that’ll improve the way you and your team produce content is Trello. Trello won’t help you write winning content, but it’ll help you organise your content schedule and boost your productivity.
Using Trello’s boards, you can create digital to-do lists and add cards to each list. Trello has plenty of flexibility for your team to do what’s best for you.
Along with practical to-do lists, you can also customise each card, for example, you can leave comments or add attachments, assign a member of your team to the task, and set deadline dates.
One last thing, don’t forget to proofread your content once you’ve written it. And to help you get it right, I’ve compiled a list of my favourite 15 free proofreading tools.
Write More Engaging Content and Connect With Your Audience
Content marketing is an effective way to get in front of your ideal customers, but it does require know-how, planning, and patience. If you want to improve your content, save money, and create engaging content that gets read by the right people, then you need to start using these helpful writing tools.
Content creation is time consuming, so if you want to save time why not hire a freelance copywriter who can take care of your content needs and get your words in front of the people that matter?